Tony Babinski is the Founder and Chief Creative Officer of Körnelius. Tony’s 30-
year + career includes award-winning work for brands including adidas, Cirque du
Soleil, MGM Grand, Red Bull, Bose, Birks, Kimberley Clark, Disney and many, many others.
He created major events including Opening Ceremonies for the Euro and UEFA
Cuo, the Ajax Museum, the Bell One Night Under a Blue Sky Gala, and Opening
and Closing Ceremonies for the Dubai International Film Festival.
He was one of the creative minds behind C2Mtl and is the author of two books, 10
YEARS UNDER THE SUN, the official history of Cirque du Soleil, and with
Bertrand Cesvet, CONVERSATIONAL CAPITAL, a book about how to engineer
positive word-of-mouth into consumer experiences.
His work in architecture includes the Snack Box in Times Square which won Best
in Show at the Retail Architecture Awards.
In 2020, Tony directed a team of architects, designers, academics, and marketers at
thew behest of Design Montreal with the goal of creating resilient retail models for the COVID 19 pandemic and beyond.